IMC Blog
March 15, 2026
- The Job I Lost that Changed My Life
- At more money than I had ever made before, I thought I had finally arrived. I was given the title... Read More ➜
March 12, 2026
- The Quick and Easy or the Hard and Profitable
- “Success in sales is as simple as A-B-C,” or Always Be Closing! Those are the words from the movie Glen... Read More ➜
March 6, 2026
- The Ten-Cent Cup of Coffee I Shared with Sam Walton
- Sometimes the most memorable leadership lessons appear when you least expect them. One of mine happened during a simple errand... Read More ➜
February 16, 2026
- The Ratings – The Evening News
- These are all terms that refer to the life source of all things Advertising and Broadcasting. I never really understood... Read More ➜
February 1, 2026
- The Super Bowl – The Newest American National Holiday!
- The Super Bowl is the annual championship game of the National Football League (NFL), the highest level of professional American... Read More ➜
January 24, 2026
- I Love English Majors
- As an Assistant Professor of Mass Communication, I loved having English majors in my Harding University Advertising classes. Before starting... Read More ➜
November 25, 2024
- Soft Skills vs. Talent? I’ll Take the Soft Skills Every Time!
- My phone buzzed and dinged. Seeing who was on the other end of the call made me smile. It was... Read More ➜
November 3, 2024
- Convenience Fees – Convenient for Who
- Convenience fees for credit card payments have become a bane of modern commerce, a sneaky tax on the privilege of... Read More ➜
October 29, 2024
- Warranty Delivery Insurance
- I’m back on my consumer protection rant: I recently ordered a couple of products from an un-named company. When I... Read More ➜
October 22, 2024
- So you want to be a graphic designer?
- Make no mistake. I am not a graphic designer! However, I have designed everything from posters, to newspaper ads, to... Read More ➜
October 15, 2024
- Are you a Hunter or a Farmer?
- Sales and customer service, while not the same function will forever be linked together. One thing I learned early in... Read More ➜
April 22, 2024
- Privacy Statements are for Lawyers & Business Owners, not Consumers
- Have you ever read the Privacy Statement or Legal Agreements for almost EVERY website these days? The following is a... Read More ➜
April 15, 2024
- I’m on board with that!
- “Hello professor Shaner, thanks for agreeing to talk to me.” After several minutes of catching up and reminiscing with my... Read More ➜
April 8, 2024
- We Are Storytellers!
- When people ask me what “I do?”, I like to tell them “I’m a professional storyteller!” I speak. I write.... Read More ➜
