Advertising

Advertising is the, “paid, non-personal communication from an identified sponsor using mass media to persuade or influence an audience.” Sounds boring, doesn’t it? However, creativity in words and pictures is one of the most useful tools used in advertising that keeps people talking about your product or services from the water cooler to the Super Bowl parties.

February 16, 2026 Advertising
The Ratings – The Evening News

These are all terms that refer to the life source of all things Advertising and Broadcasting. I never really understood...…

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February 1, 2026 Advertising
The Super Bowl – The Newest American National Holiday!

The Super Bowl is the annual championship game of the National Football League (NFL), the highest level of professional American...…

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January 24, 2026 Advertising
I Love English Majors

As an Assistant Professor of Mass Communication, I loved having English majors in my Harding University Advertising classes. Before starting...…

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