Integrated Marketing & Communication is…
For the ultimate information: An approach to achieving the objectives of a marketing campaign, through a well-coordinated use of different promotional methods that are intended to reinforce each other.
As defined by the American Association of Advertising Agencies, integrated marketing communications, “recognizes the value of a comprehensive plan that evaluates the strategic roles of a variety of communication disciplines such as
- Advertising
- Public Relations
- Direct Marketing
- E-Commerce
- Event Marketing/Management
- Promotions
- Sales
and combines them to provide clarity, consistency and maximum communication impact.”
If you need integrated marketing communication services, then this blog and my education, training and professional experience can help you achieve your marketing goals.
The following content of this blog are posts to help you strategize, create and implement better integrated marketing communications for the ultimate purpose of selling more stuff (goods and services) and make more money!
My Professional Profile
My Professional Profile
Steve Shaner has a bachelor’s degree in Mass Communication from Harding University and a master’s degree in Integrated Marketing Communications from Roosevelt University in Chicago.
Steve started his career in news and advertising distribution when he took a job at age 11 as a Paper Boy! Since then he has worked in radio, television, newspapers (this time as an owner), photography, social media, direct marketing and SALES. He has also owned and operated two different advertising agencies.
Steve was the primary story teller as the director of public relations at the University of the Ozarks before moving back to his hometown area of Chicago. In Chicago, Steve worked in the printing and direct marketing industry. In 2002 Steve created Image Marketing & Communications, an integrated marketing communications consulting firm.
In 2008 he began teaching at Harding University. Steve taught classes and advised advertising and public relations majors at Harding University until his retirement in 2020. He also taught an oral communication class on an English as a Second Language (ESL) level exclusively to international students at Harding.
Steve has worked as a visiting professor and led teams of Harding students for cultural exchange programs in Europe, Central America and in 2010 through 2019 to Bangkok, Thailand , Hengyang, Wuhan, Xi’an, and Guangzhou, China.
He has a long list of professional awards and accomplishments, including recognition as a Distinguished Toastmaster, “Outstanding Young Man of America,” DMA awards and way back when, he was the Arkansas Collegiate Press Association’s “Photographer of the Year.”
Steve has been married to his wife Donna since 1975. They have two amazing sons,two beautiful daughter-in-laws, and four of the most adorable grandchildren in the world, (three boys and one girl).
Throughout his life Steve has been Journaling, collecting stories about life and recording them on film and digital.
