
Integrated Marketing & Communication is…
Welcome to ImageMarCom.com! This blog site is a culmination of my years of integrated marketing communication services. Much of what you will read and learn here has been gleaned from my education, training, research, and professional experience.
As defined by the American Association of Advertising Agencies, integrated marketing communications, “recognizes the value of a comprehensive plan that evaluates the strategic roles of a variety of communication disciplines and combines them to provide clarity, consistency and maximum communication impact.”
Integrated Marketing Communication is an approach to achieving the objectives of a marketing campaign, through a well-coordinated use of different promotional methods that are intended to reinforce each other.
I believe that the following content of these blog posts can help you strategize, create and implement better integrated marketing communications practices for the ultimate purpose of selling more stuff (goods and services) and making more money.
Disciplines of IMC



I am Known for Being
A Professional
Storyteller
A Professor
A Communications
Consultant
A Professional Speaker
& Presentation Trainer
I love to write and produce
Creative
Briefs
Branding
Guidelines
PowerPoint
Presentations
Decades of Experience,
A Lifetime of Stories
With decades of experience in public speaking and consulting, I help individuals refine their craft and bring their ideas to life. My approach focuses on clarity, connection, and impact—helping you speak with purpose and leave your audience inspired.
Here are some of the ways I can support your growth as a speaker:
Professional coaching for public speaking
Marketing collateral and handouts
Public speaking techniques
After speech evaluations
Reach out today, and let’s take your speaking skills to the next level.
If you like what you’ve read, if this has helped you in any way, please click here to buy me a coffee.
Buy me a coffee!Testimonials

Tania Salgado
Marketing
Team Lead

Mason Burcham
Digital Content
Strategist Matmon

Matt Tate
Executive Vice President
Capital Rivers Connect

Meredith Palmer
Agency Owner and Artist
Palmer Creative Studio

Tara-Ann Dugan
Marketing Insights Lead
Meta

Velvet Hall
Enterprise Project Manager Lead
ListEngage

Nik Hiles
Manager of Marketing Strategy
Root+Beta

Dave Hamel
Ad Agency Creative Director

Neal Moore
Former Agency Creative Director and Marketing Consultant

Dale Taylor
Agape Asia Network
Executive Director
Latest Posts
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- I’m on board with that!
- “Hello professor Shaner, thanks for agreeing to talk to me.” After several minutes of catching up and reminiscing with my... Read More ➜
- We Are Storytellers!
- When people ask me what “I do?”, I like to tell them “I’m a professional storyteller!” I speak. I write.... Read More ➜