So, You Want to be a GRAPHIC DESIGNER?

By Steve Shaner

Former Advertising Agency/Print Production Owner

Make no mistake. I am not a graphic designer! However, I have designed everything from posters, to newspaper ads, to branding collateral, direct mail, and Logos. More than that, I have overseen the production of almost every kind of digital and linear graphic design for mass production from billboards to mailbox delivery.

My experience has led me to work in newspaper advertising sales and graphic design, direct mail sales, and as a design production manager for brochures and ads that land in your digital mailbox. I even started my own ad agency which specialized as a print production broker business.

In the midst of all of that experience in graphic design I learned a very important lesson – “Stay in your own lane, bro!”

Even though I had limited graphic design experience, I did what I could, and hired out what I couldn’t do myself. I often hired a creative graphic designer (someone like you perhaps) to work as a freelance designer or as an employee.

If you’ve ever wanted to work as a graphic designer there are three major opportunities for you to find employment. They all have their “pros” and “cons,” so choose wisely, and remember you may go back and forth between the three throughout your career.

Three Career Paths:

1. Fulltime employee of a business or organization as their staff graphic designer, working exclusively with their marketing design needs.
2. You may work for a publication, or some other media arts outlet as a part of their design staff (newspapers, magazines, television, e-commerce or other media).
3. Many choose to go the Freelance Graphic Designer path.

Pros and Cons? – Which one applies to freelance, or to an employed graphic designer?

• Security in income – or – Health benefits that are more affordable?
• Getting paid on a regular schedule – or – waiting for your invoice to be paid.
• Less income – or – more Income?
• Flexibility in time and schedule – or – following a workflow schedule and time sheet?
• Working on a narrow selection of working – or – Working on a wider variety of work

Top Ten tips to keep in mind when you work for somebody else.

1. You will probably KNOW more about Graphic Design software usage than your employer.
2. You don’t know more about what’s best for the clients business – don’t act like a know-it-all.
3. Owners and managers have good ideas they just don’t know how to produce it as well as you.
4. The owners opinion is a valid one, even if it’s not graphically pleasing TO YOU!
5. Make sure you design something that SELLS or COMMUNICATES the objective.
6. Learn how to WRITE copy! It will make you a better designer.
7. Learn what a Creative Brief is — and then learn how to write one!
8. Learn how to produce and FOLLOW a Branding Guide
9. Collaborate with team members, especially other creative partners, copy writers, and strategists.
10. Know the demographic profile of the intended message receiver. It changes a lot of the final design, such as font selection, colors, photos & Illustrated images used, and more.

FREE – No Charge for these additional tips!

11. Always give them more than they ask for!
12. Know and understand the final media for production. Knowing whether it is for newspaper or high-end catalog, billboards, brochures or electronic web page viewing could change a lot of the design for reproduction clarity.

Top-Ten reasons for working as a freelance graphic designer instead as an employed graphic designer for a business?

Freelancing as a graphic designer offers a unique set of advantages that may appeal to individuals seeking autonomy, flexibility, and varied experiences. Here are ten reasons why someone might choose freelance graphic design over traditional employment:

1. Flexibility: Freelancers have the freedom to set their own schedules, allowing for a better work-life balance. They can choose when and where to work, accommodating personal preferences and commitments.
2. Diverse Clientele: Freelancers often work with a range of clients across different industries, which can lead to diverse and stimulating projects. This variety can prevent boredom and offer opportunities for skill development.
3. Creative Control: Freelancers have more control over the projects they undertake and the creative direction they pursue. They can choose projects that align with their interests and artistic vision, fostering greater satisfaction in their work.
4. Higher Earning Potential: While income can fluctuate, successful freelancers often have the potential to earn more than traditional employees, especially as they build their client base and reputation.
5. Independence: Freelancers have the autonomy to make decisions without having to consult with a manager or adhere to corporate guidelines. This independence can be empowering and allows for more self-expression in one’s work.
6. Opportunity for Growth: Freelancers have the flexibility to expand their skills and expertise by taking on a variety of projects. They can pursue specialized training or explore new areas of design, enhancing their professional development.
7. Networking Opportunities: Freelancers often interact with a wide range of clients and collaborators, providing valuable networking opportunities. Building relationships within the industry can lead to referrals, partnerships, and future job opportunities.
8. Location Independence: With the rise of remote work and digital communication tools, freelance graphic designers can work from anywhere with an internet connection. This flexibility appeals to individuals who value travel or prefer to work from the comfort of their own home.
9. Work Variety: Freelancers have the freedom to choose the types of projects they take on, allowing them to explore different niches and styles within graphic design. This variety can keep work interesting and prevent monotony.
10. Personal Fulfillment: Many freelancers find satisfaction in the independence and creativity that comes with running their own business. The ability to see projects through from start to finish and to directly impact the final outcome can be deeply rewarding.

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While freelance graphic design offers many benefits, it’s important to acknowledge that it also comes with its own challenges, such as the need to manage finances, market oneself effectively, and handle administrative tasks. However, for those who value autonomy, flexibility, and creativity, freelancing can be a fulfilling career choice.