IMC Blog

September 2, 2026 Career Advice
Before You Become a Marketer, Learn to Think Like One

A few years ago, I had a conversation with a student that reminded me why I enjoyed teaching so much....…

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August 21, 2026 Story Telling
Finding the Right Job Starts with Finding Yourself

Every once in a while, a conversation with a former student reminds me why I enjoyed being a professor so...…

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June 10, 2026 Sales
That’s not my Job!

No matter how much you make, you still need to work hard, honor your commitments, and do what you agreed...…

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March 15, 2026 Story Telling
The Job I Lost that Changed My Life

At more money than I had ever made before, I thought I had finally arrived. I was given the title...…

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March 12, 2026 Sales
The Quick and Easy or the Hard and Profitable

“Success in sales is as simple as A-B-C,” or Always Be Closing! Those are the words from the movie Glen...…

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March 6, 2026 Sales
The Ten-Cent Cup of Coffee I Shared with Sam Walton

Sometimes the most memorable leadership lessons appear when you least expect them. One of mine happened during a simple errand...…

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February 16, 2026 Advertising
The Ratings – The Evening News

These are all terms that refer to the life source of all things Advertising and Broadcasting. I never really understood...…

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February 1, 2026 Advertising
The Super Bowl – The Newest American National Holiday!

The Super Bowl is the annual championship game of the National Football League (NFL), the highest level of professional American...…

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January 24, 2026 Advertising
I Love English Majors

As an Assistant Professor of Mass Communication, I loved having English majors in my Harding University Advertising classes. Before starting...…

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Soft Skills vs. Talent? I’ll Take the Soft Skills Every Time!

My phone buzzed and dinged.  Seeing who was on the other end of the call made me smile.  It was...…

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November 3, 2024 Consumer Curmudgeon
Convenience Fees – Convenient for Who

Convenience fees for credit card payments have become a bane of modern commerce, a sneaky tax on the privilege of...…

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October 29, 2024 Consumer Curmudgeon
Warranty Delivery Insurance

I’m back on my consumer protection rant: I recently ordered a couple of products from an un-named company. When I...…

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So you want to be a graphic designer?

Make no mistake. I am not a graphic designer! However, I have designed everything from posters, to newspaper ads, to...…

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October 15, 2024 Sales
Are you a Hunter or a Farmer?

Sales and customer service, while not the same function will forever be linked together. One thing I learned early in...…

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